Dubai (UAE) (AFP) - The authorities in Dubai launched the “Tourist Loyalty Card” program as part of a group of initiatives aimed at enhancing the competitiveness of its tourism sector.
Published on: 06/11/2026 - 11:05
The program offers “repeated visitors to Dubai an exclusive membership for five years” through a system of invitations to join directed by the program partners, according to what the Emirates News Agency (WAM) reported.
Invitations are directed to eligible travelers through selected loyalty programs affiliated with the program’s first partners, including Emirates Airlines, Accor, and Visa.
The program provides its members with “a range of exclusive benefits, services and experiences, in addition to a five-year multiple-entry tourist visa,” according to WAM.
Membership is activated for repeat visitors invited to join the “Tourist Loyalty Card” after “their visa applications are approved and they meet the specified eligibility criteria.”
After confirming membership, members have the ability to immediately benefit from a set of benefits offered by the program’s partners, including the “Happiness Card for Tourists,” which “provides various privileges and promotions throughout the city, in addition to a credit provided by the Majid Al Futtaim group that can be used in its retail stores and destinations,” according to WAM.
© 2026 AFP
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