After AI took over operations, AliExpress potential market Double 11 sales surged by more than 50%
This year’s overseas Double 11, orders from Chinese cross-border merchants appeared in many unexpected “unpopular” markets. The reporter learned from AliExpress, Alibaba’s cross-border e-commerce platform, that in the seven days before the Double 11 promotion, the average daily transaction volume in potential country markets outside AliExpress’s main markets surged by more than 50% year-on-year. With the help of AI smart hosting, merchants can expand their business to more markets that they usually have no business in. How active are consumers outside the spotlight in “buying”? AliExpress data shows that in the Falkland Islands, where “there are more penguins than people”, buyers participating in the sale placed an average of 5.5 orders per person. The place is not big, but the shopping enthusiasm is not small; In the Svalbard Islands in the Arctic Circle, the sun has "off duty" in November, but consumers are not idle. This year's Double 11, Svalbard opened orders for the first time, and the most purchased items were toy figurines; Cape Verde, the "African dark horse" who became famous in the World Cup, impressed people on the football field, but the shopping list was quite pragmatic: the most purchased items on AliExpress were cars and spare parts, beauty and health products; Mali, one of the hottest countries in the world, and Norway, which is freezing cold, were equally enthusiastic about Double 11, and their GMV doubled... Orders from “unpopular” markets are converging into a new growth pole. During this Overseas Double 11, AliExpress's four major regions of South America, Europe, Southeast Asia, and Africa have seen overall growth in potential countries, with markets such as Colombia, Peru, Switzerland, and Norway showing active performance. In the past, merchants knew that AliExpress could “sell to the world from one store”, but if they really wanted to receive these orders, they had to deal with different language, logistics, pricing and promotion rules. Recruit a few more people, or let them go first? Many businesses choose the latter. This year, AliExpress launched intelligent operation agents in countries and regions with potential to hand over these trivial tasks to AI. Once the merchant activates it with one click, the system can automatically optimize the product details page, sign up for activities, match logistics routes, and also provide
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